Our program is designed to provide U.S. Service men and women, police officers, and fire fighters a one of a kind retreat to aid in both mental and physical recovery from traumatizing events. The nature of these heroes’ careers has a certain degree of sacrifice involved, but some experience situations that far exceed the call of duty.

Located on a couple hundred acres in the hills of Southern Indiana, the Hero Reward Program offers lodging, world class fishing, hunting, hiking, horseback riding, 4-wheeling, skeet shooting, and much more. In addition, our local community also offers attractions such as amusement parks, caverns, golfing, casinos, horse track, Bass Pro Shop, antique shops, and many more.

Hero Reward is a 501 (c)(3) non-profit organization that offers these services to the heroes and their families free of charge. Hero Reward has been blessed to be supported by many individuals, small businesses and corporations that realize that the sacrifice made by these men and women allows the rest of us to worry about trivial items (in comparison) like the price of bread or gasoline. The general public’s unity and show of appreciation is the least we can do to help aid these heroes during the healing process. Some heroes may me trying to rebuild and affirm bonds and relationships that have been strained for months and sometimes years due to the nature of their career. Others may be dealing with actual physical injuries that will challenge them for the rest of their lives. Others are simply trying to deal with a situation where someone serving with them paid the ultimate price. The Hero Reward Program exists solely from tax deductible contributions made to our 501 (c)(3) organization.

A lot of things in this world come with a price affixed. When you see two young boys spending three days of undivided attention with their dad (which they have not seen for 6 months) fishing, hunting, and sitting around a campfire, you truly realize some things are “priceless.” Our goal is to provide those “priceless” moments over and over again and create something that everyone can wrap their arms around and take pride in.

We would like to talk with you about how you can help be part of this wonderful rewarding journey. You can simply view our website or literature and make a contribution or we would love to sit down and discuss the program with you.


Rodney Bruce, Founder

Rodney Bruce, Founder

Rodney Bruce

Rodney Bruce is the founder and CEO of HeroReward: Rodney is a graduate of Indiana University – Southeast with a Bachelor’s Degree in Business Management. For the past 20 years he has been in management in various industries including plastics and steel. During that time he also built two of his own businesses on the side. Rodney is currently self-employed and owns and operates Cedar Bluff Furniture, LLC, as well as being a hunting guide for the last 10+ years. Rodney and his wife, Karen, and their son, Isaac, live in Corydon, Indiana.




Darrell Holladay, President

Darrell Holladay

Darrell Holladay is the President of Hero Reward: Darrell was born on February 22, 1955 in Camp LeJeune, North Carolina. His parents are Helen and Sam Long, Sam served in the US Army Corps of Engineers. Darrell is the previous Owner /President of the Comedy Caravan and the Tradebank of Louisville both were established in 1987. He is an active member of LIBA, Old Louisville Chamber of Commerce and the Louisville Convention and Visitors Bureau. Darrell and his wife Deborah reside in Louisville and they have two children Matthew and Melissa, and a grand-daughter Lily.


Josh Rogers, Vice President

Josh Rogers

Josh Rogers is the Vice President of HeroReward: Josh Rogers is an Apprentice Lineman at Bowlin Energy. Prior to this Josh served 4 years in the United States Army where he deployed twice with the 2nd Battalion, 12th Infantry Regiment in support of Operation Enduring Freedom. Josh and his wife Stacy reside in Corydon, Indiana.





Randy Kron

Randy Kron

Randy Kron

Randy Kron is the President of Indiana Farm Bureau Insurance and the Owner/Operator of Kron Farms, Inc. Mr. Kron is a graduate of Purdue University. He has served on numerous organization’s board of directors, including Indiana Farm Bureau Insurance, United Home Life Insurance, Indiana Corn Marketing Council, and Growth Alliance of Greater Evansville. He has also served as an Advisory Team Member for the U.S. Grains Council. He is a Trustee for the Armstrong Township and is an Elder of Salem Church of Darmstadt. Randy and his wife, Joyce, reside in Evansville, Indiana with their two children.


Stacy Mayfield

Stacy Mayfield

Stacy Mayfield

Stacy is the Secretary and Treasurer of Hero Reward.  She has a Bachelors Degree in Business Management, and over 20 years of management experience.  She is a Supervisor at Heartland Payment Systems.  Stacy and her husband,  Nick, have 2 boys and reside in Borden, Indiana. They enjoy the outdoors including camping, fishing, and riding ATVs together.  Both of Stacy’s grandfathers served in the military.




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